I'M Candace Wilson.
SENIOR UX/UI DESIGNER & RESEARCHER
MY KNOWLEDGE LEVEL IN SOFTWARE
HTML & CSS
Welcome! I'm Candace Wilson, a seasoned UX/UI Designer with over 20 years of experience in the design field. My journey has taken me through diverse roles, from Senior Product Designer at Nelnet to leading design teams at Virufy to creating engaging user experiences at Launch and StrategyCorps. My passion lies in understanding and translating user needs into intuitive, engaging designs. With a strong foundation in both design and technical skills, I strive to create digital experiences that are not only visually appealing but also user-friendly and functional. I invite you to explore my portfolio to see how I've used design thinking and user-centered approaches to solve complex problems and create value for users and businesses.
MY LATEST WORK. SEE MORE >
Senior Product Designer
Launch by NTT Data
UX/UI DESIGNER II
Engaged in research, user testing, and A/B testing to enhance software design. Developed wireframes, visual UI designs, a comprehensive design system, and a style guide, while providing support to the development teams during the implementation phase. All these efforts were directed towards user-centric improvements, with a focus on color and usability research, and the creation of user flows, prototypes, and high-fidelity UI designs.
Designed and developed for financial institutions and an in-house B2B and B2C app, BaZing. Created marketing templates, updated the marketing website, and led the build of a marketing catalog and a custom stock photography repository.
UX Design Team Lead
Led a team of UX designers and researchers in a volunteer role, overseeing the design process from conceptualization to implementation to deliver high-quality user experiences.
Worked with marketing managers across multiple hospitals to build brand identities. Designed promotional materials for fundraising events and created various print and digital assets.
User Experience and Brand Consultant
Running a successful freelance UX Design consultancy, I specialized in ideating, crafting, and refining website designs for various businesses. I cultivated brand strategies for clients worldwide, encompassing exhaustive research, brainstorming, and creating distinctive logos and websites to suit their specific market requirements. I used WordPress to build and customize websites, aligning them with clients' business goals and user needs. My practice of integrating user experience design principles ensured optimized user interactions. Further, I harnessed the power of social media advertising, specifically Facebook and Instagram, to enhance client engagement and expand my clientele.